Kambi Group Takes Over OLG Sportsbook Operations

Corporation (OLG) following the completion of a novation agreement with FDJ Gaming Solutions France. The transition, which saw OLG launch its Kambi-powered sportsbook on January 27, places Kambi in control of the PROLINE retail brand and PROLINE+ online platform across Ontario.

This development solidifies Kambi's role in one of the most mature regulated online gambling markets outside the US, where esports forms a growing segment of sports betting activity. Kambi's technology supports the esports market extensively, offering odds, live betting, and risk management for major titles, making the partnership relevant to operators and bettors engaging with global esports events.

Key Takeaways

• Kambi now fully manages OLG's multi-channel sportsbook operations, including digital and retail channels, enhancing platform capabilities in a high-revenue jurisdiction.
• The long-term contract (running through 2032) provides stability and potential for expanded esports coverage, leveraging Kambi's dedicated esports division and Abios data feed.
• Regulated markets like Ontario continue to demonstrate strong growth, with Ontario's online gambling sector recently surpassing CAD$10.2 billion in total revenue since launch, underscoring opportunities for esports betting integration.

Kambi's assumption of responsibilities follows its selection by FDJ in 2025 to succeed as OLG's long-term partner, pending regulatory approvals and conditions that have now been met. The provider's Turnkey Sportsbook solution powers operations, delivering competitive odds across sports and esports.

In the broader esports betting landscape, this reinforces the value of established B2B partnerships in regulated environments. Kambi's portfolio includes specialized esports products that enable real-time wagering on tournaments across EMEA, Asia-Pacific, and Canada. Operators benefit from improved scalability, advanced analytics, and integrity safeguards that align with global standards.

For bettors in Canada and similar markets, the shift promises an enhanced user experience through reliable live features and broader market availability during peak esports calendars, including ongoing VALORANT Champions Tour events and League of Legends regional leagues. The partnership underscores continued investment in compliant, technology-driven betting infrastructure amid rising global interest in esports.

Sources: Kambi Group, Esports Insider