Bet365 Launches Dedicated Esports Betting Platform

Bet365 has unveiled a specialized esports betting platform in collaboration with leading game publishers, introducing live betting, in-play options, and tailored features for competitive gaming events. This launch targets regulated markets in Europe, Asia, and Latin America, integrating seamless wagering on titles such as League of Legends, Counter-Strike 2, and Dota 2. The development enhances accessibility for global bettors and aligns with the sector's projected €5.2 billion valuation by 2029.

The platform emphasizes real-time analytics and user-friendly interfaces, enabling operators to offer dynamic markets during major tournaments like the Worlds Championship. It arrives amid surging demand, with esports wagering volumes up 106% year over year in key regions.

Key Takeaways

• Operators in the EU and Brazil secure advanced tools for live odds and player props, boosting retention amid 70% higher user activity.
• Bettors enjoy personalized in-play experiences that reduce latency and enhance engagement, without exposure to unregulated risks.
• Publishers benefit from verified partnerships, reinforcing integrity protocols and unlocking new revenue from data licensing.

Esports betting has transformed from a niche offering into a cornerstone of global gambling, driven by mobile penetration and streaming integration. Bet365's platform, announced on November 24, 2025, responds to this momentum by partnering with publishers like Riot Games and Valve to deliver authenticated data feeds. These ensure accurate odds for over 450 tournaments annually, covering everything from map-specific outcomes to tournament winners.

In Europe, where the UK Gambling Commission mandates robust compliance, the platform incorporates AI-driven anomaly detection to flag suspicious patterns, aligning with ESIC standards. This is crucial as betting handle on Counter-Strike 2 alone surged 26.7% in Q3 2025. For Asian markets like South Korea and Japan, where esports viewership exceeds 200 million, the launch supports localized interfaces and crypto-friendly deposits, pending regulatory nods.

Latin America's nascent sector, particularly Brazil's post-2024 legalization, stands to gain from expanded markets. With 293 license applications processed, Bet365's entry could capture 15% of the projected annual handle of BRL 10 billion, per industry forecasts. "This platform redefines how fans engage with esports, blending excitement with responsibility," noted a Bet365 spokesperson.

The implications ripple across stakeholders. Operators in the EU's 27 member states now use gamification elements, such as loyalty rewards tied to tournament milestones, which have led to a 27% uptick in unique users observed during recent Worlds events. Regulators benefit from built-in anti-money laundering reporting, addressing concerns raised in Germany's updated Glücksspielstaatsvertrag.

For bettors, enhanced features like virtual reality previews minimize the risk of misinformation, while self-exclusion tools comply with Australia's ACMA guidelines. This launch not only diversifies bet types—introducing 20 new props per match—but also mitigates integrity threats, with blockchain verification reducing disputes by 40%.

As global regulations harmonize, Bet365's move positions compliant platforms to dominate, potentially accelerating adoption in emerging markets like India. With esports audiences projected to reach 640 million by 2026, such innovations ensure sustainable growth while balancing innovation with accountability in a high-stakes arena.

Sources: Market.us, Esports Insider