Entain Launches Esports-Only Brand in Malta
Entain has unveiled Entain Esports, a dedicated vertical licensed by the Malta Gaming Authority (MGA) to operate exclusively in regulated global markets, including the UK, Germany, and Brazil. The brand, powered by Abios data feeds and ESIC integrity integration, launches with over 1,200 monthly pre-match and in-play markets across Counter-Strike 2, Dota 2, and League of Legends. This standalone platform marks the first time a Tier-1 operator has ring-fenced esports under a distinct regulatory and brand structure.