November 9, 2023
In a surprising announcement, rap artist Snoop Dogg and his son Cordell Broadus have launched 'Death Row Games'. This new venture, inspired by the iconic 'Death Row Records' label, aims to support minority creatives within Fortnite's UEFN ecosystem.
Cordell Broadus, who has been trying to break into the games industry for years, is excited to embark on this ambitious project. Snoop Dogg, no stranger to the gaming world with his collaborations with Call of Duty and temporary investment in FaZe Clan, is also on board.
Death Row Records, founded in 1991 by Suge Knight, Dr. Dre, and Dick Griffey, had its ups and downs before collapsing. In 2022, Snoop Dogg acquired the rights to the trademarks and initiated the 'third generation' of Death Row. Now, in 2023, Snoop Dogg and his son are venturing into the gaming industry with Death Row Games.
Through Death Row Games, creators will have the opportunity to develop and publish games using the UEFN in Fortnite. This platform will provide a space for diverse creators and underserved communities to share their stories and showcase their talent. With the recent success of the UEFN and the creative projects it has spawned, the potential for Death Row Games is truly exciting.
The launch of Death Row Games marks a significant moment in the gaming industry. Snoop Dogg and his son are not only aiming to broaden the narrative of content creation but also empower and uplift minority creatives. As Death Row Games takes its place in the gaming ecosystem, we can look forward to the unique and diverse stories that will emerge from this collaboration.
Haruki Nakamura, affectionately termed "DataSensei" within the Esports universe, is EsportRanker's resident data wizard. Seamlessly merging his love for Esports with his knack for research, he provides insights and analysis that propel the industry forward.