BETER is revolutionizing the esports betting sphere with its innovative eTennis format, seamlessly blending the excitement of traditional tennis with the fast-paced energy of esports. This fresh approach not only introduces dynamic gameplay but also engages next-generation bettors by mirroring the world's most popular sport in a digital arena.
The eTennis format closely adheres to Grand Slam tennis rules, featuring three-set matches that typically last around 40 minutes. These streamlined matches provide an intense burst of action well-suited for today's fast-paced betting environment. The discipline is enhanced with live streams and real-time data, offering up to 50 betting markets per event—a feature that amplifies the in-play excitement for esports enthusiasts.
An understanding of the online competitive landscape expands when one explores the details of esports game genres, reflecting the evolution of gaming into a mainstream sport.
Driven by the soaring global popularity of tennis and the continuous demand for esports content, BETER introduced eTennis into its tournament portfolio. The company plans to kick off with approximately 400 monthly events and is ambitiously targeting an increase to 2,200 events by the end of the year. This move is part of a larger strategy to exceed 500,000 esports events annually across all disciplines, including their renowned ESportsBattle tournaments, which are known for their continuous betting opportunities in eFootball, eBasketball, and eHockey.
The inclusion of real-world tennis stars such as Djokovic, Federer, Alcaraz, and Nadal bolsters the platform’s appeal, aligning it with the authentic spirit of traditional tennis. The innovative format also mirrors trends found in modern digital sports, with titles like Fortnite and even PlayerUnknown's Battlegrounds providing dynamic betting opportunities in esports.
BETER reinforces its commitment to fair play by monitoring eTennis events through a dedicated Integrity team, a robust measure that minimizes risks. One of them is match-fixing—a risk that can be more pronounced in conventional tennis. This focus on integrity is a cornerstone of BETER’s strategy to gain the trust of next-generation bettors, ensuring that every match upholds the highest standards of fairness and transparency.
The shift to a fast-paced esports format is further enriched by insights drawn from traditional team dynamics. For instance, the competitive influence seen in Team Liquid has served as inspiration for integrating continuous betting opportunities. Moreover, careful assessments of betting odds have informed BETER's comprehensive strategy in offering a wide range of betting options.
BETER’s eTennis initiative is a clear testament to how traditional sports elements can invigorate the esports domain, providing bettors with an engaging and secure platform that bridges two dynamic worlds.
