BETBY Launches Esports Video Streaming Integration

BETBY has expanded its live betting capabilities by introducing official video streaming across a broad range of esports titles, traditional sports, and gaming verticals. The feature is included as standard in its B2B sportsbook solution, providing operators with multi-language support and full coverage for over 50 esports games. This move strengthens real-time engagement in esports wagering, where live data and visuals are crucial for in-play markets.

Key Takeaways

• Operators gain seamless access to authenticated video feeds, improving bet acceptance speed and user retention in esports verticals.
• Enhanced integrity through official sources reduces reliance on third-party sources and aligns with global standards set by bodies such as ESIC.
• The integration supports the growing demand for immersive live betting in regions such as Europe, Latin America, and the Asia-Pacific, where esports audiences drive significant handle.

BETBY, a prominent B2B sportsbook provider, has rolled out video streaming as a core component of its platform, directly addressing the need for high-quality, real-time visuals in esports betting. The offering includes more than 50 esports titles and PvP events in NBA2K and FC25, powered by providers such as SIS and Oddin.gg. It also extends to innovative areas such as real chess competitions via Betby.Chess and over 30 e-sim titles in Betby.Games.

In esports, where matches unfold rapidly and betting markets shift with every round or kill, live video is essential for informed wagering. Bettors can now follow action directly through operator platforms, minimizing delays and enhancing trust—particularly important amid ongoing integrity concerns in competitive gaming. This development builds on BETBY's prior enhancements, including expanded player props in esports, and complements its partnerships with integrity-focused entities.

For operators in global markets (EU, UK, Brazil, Australia, and emerging Asian regions), the feature offers a competitive edge by delivering an all-in-one solution without additional integration costs. It supports innovative bet types such as live specials and prop markets, which have seen increasing popularity in the CS2, Dota 2, League of Legends, and VALORANT ecosystems. Industry observers note that superior live experiences correlate with higher engagement and volumes, especially as esports betting continues to mature outside restricted jurisdictions.

While no major regulatory shifts or integrity actions have surfaced in the immediate window, this technology push reflects broader trends toward regulated, transparent betting environments. It positions providers to capitalize on esports' growth in monetizable regions, where live features differentiate licensed platforms from unregulated alternatives.

Sources: G3 Newswire, Esports Insider (related coverage on industry integrations)