BETBY Launches Expanded Esports Player Props

BETBY has introduced a suite of new player proposition bets across major esports titles, enhancing wagering options for global operators. The update covers Counter-Strike 2, Dota 2, League of Legends, and Valorant, targeting key in-game actions to deepen market depth. This development arrives amid rising demand for granular betting experiences, providing operators with tools to capture the growing segment of bettors seeking personalized wagers.

The expansion equips licensed platforms in regions like the EU, UK, and Asia with real-time data feeds for props such as individual kills in CS2, hero-specific performance in Dota 2, and objective contributions in League of Legends. BETBY, a prominent B2B esports betting solutions provider, positions this as a response to industry analytics showing player props accounting for up to 30% of total esports handle in mature markets. By integrating these markets, the company aims to boost engagement while adhering to integrity standards set by bodies like the Esports Integrity Commission (ESIC).

• Market Diversification: Operators gain access to 20+ new prop lines per title, potentially increasing average bet sizes by 15-20% based on similar rollouts.
• Integrity Safeguards: All props leverage verified match data from official APIs, reducing dispute risks and aligning with ESIC guidelines.
• Global Accessibility: Immediate rollout for non-US licensees, focusing on high-growth areas like Brazil and Southeast Asia where esports viewership surged 25% year-over-year.

Esports betting has evolved rapidly, with global turnover exceeding $2.5 billion annually as titles like Valorant and League of Legends draw millions of viewers. Player props represent a natural progression from traditional match-winner bets, offering bettors nuanced ways to engage with familiar games—much like individual stats in football or basketball wagering. BETBY's move builds on its established odds feed, which already serves over 100 operators worldwide, by incorporating advanced analytics to price these markets accurately.

This launch carries significant implications for the ecosystem. For operators, it means expanded revenue streams without overhauling existing platforms; integration requires minimal updates to front-end interfaces, enabling quick deployment in regulated markets such as the UK Gambling Commission-licensed sites or Malta Gaming Authority frameworks. Regulators benefit from the emphasis on official data sources, which bolsters transparency and aids in monitoring for irregularities—a critical factor given ESIC's recent reports of a 17% drop in suspicious betting alerts globally.

Bettors, particularly in emerging markets like Brazil, where esports participation has doubled since 2023, stand to gain from more engaging options that reward game knowledge. However, the introduction underscores ongoing challenges: ensuring these props do not inadvertently heighten risks of match manipulation in lower-tier events. BETBY has mitigated this by restricting availability to professional circuits under ESIC oversight, echoing Riot Games' publisher policies that prioritize vetted data partners.

Industry experts view this as a catalyst for further innovation, potentially inspiring competitors to develop hybrid props blending esports with virtual simulations. As esports betting matures, such developments reinforce its viability as a regulated vertical, driving sustainable growth while protecting participants. With player props now comprising a larger slice of the pie, operators in monetizable regions can expect higher retention and acquisition, solidifying esports' role in the broader iGaming landscape.

Sources: BETBY Official Announcement, Esports Insider