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eSports BettingNewsAbios Secures Multi-Year Esports Data Partnership with Google

Abios Secures Multi-Year Esports Data Partnership with Google

Last updated:17.04.2026
Liam Fletcher
Published by:Liam Fletcher
Abios Secures Multi-Year Esports Data Partnership with Google

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Kambi Group’s esports division Abios has signed a multi-year data partnership with Google, enabling the integration of comprehensive esports statistics into Google Search and the Google App.

The agreement, announced on April 14, 2026, covers four major titles — League of Legends, Counter-Strike, Dota 2, and VALORANT — and includes scheduling, fixtures, player and team data, competitive statistics, and scoring information. This collaboration positions Abios’ enterprise-grade data infrastructure within mainstream digital platforms, significantly expanding visibility and accessibility for global esports audiences outside the US market.

For the esports betting ecosystem, the partnership enhances the quality and reach of foundational data that licensed operators rely on for odds compilation, live betting features, and risk management. Greater mainstream exposure through Google products can drive fan engagement, indirectly supporting betting handle growth in regulated jurisdictions across Europe, Latin America, Asia-Pacific, and other regions.

Key Takeaways

  • Mainstream data accessibility: Integration into Google Search and App delivers accurate, real-time esports information to millions, fostering informed betting decisions and higher user retention for operators.
  • Strengthened B2B infrastructure: Abios’ proven coverage bolsters the reliability of data feeds used in live and pre-match markets, helping operators meet regulatory standards for fair play and consumer protection.
  • Ecosystem maturation signal: Tech giant involvement validates esports as a scalable vertical, encouraging further investment in data partnerships that benefit integrity monitoring and market expansion.

Abios, a specialist in esports data and odds solutions, supplies enterprise tools to licensed betting operators worldwide. The deal with Google marks a notable step in bridging niche esports statistics with broad consumer platforms, with the data package set to launch imminently. This includes detailed coverage that supports not only fan experiences but also the technical backbone for dynamic betting products, such as in-play wagering on micro-events and player performances.

In the global esports betting landscape, where titles like Counter-Strike and League of Legends command substantial handle in licensed markets, high-quality, standardized data remains essential. Operators depend on accurate feeds to price markets efficiently, detect anomalies, and comply with oversight from bodies like ESIC. The partnership reduces fragmentation in data sourcing and promotes consistency, thereby lowering operational risks and improving the overall betting product.

Industry observers note that the wider availability of esports information via ubiquitous tools like Google Search may attract new demographics to competitive gaming, creating organic demand for associated betting markets. For regulators in jurisdictions such as the UK, Brazil, Australia, and parts of Asia, this development aligns with efforts to promote responsible growth by ensuring transparent, verifiable information underpins wagering activity.

Abios’ integration with Kambi Group has already established it as a key supplier of betting-oriented esports solutions. The Google collaboration extends its reach beyond traditional B2B channels, potentially accelerating the adoption of advanced features such as statistical widgets and predictive analytics that operators use to differentiate their offerings. Bettors gain from a richer context around matches, while teams and tournament organizers benefit indirectly through increased visibility that can support sponsorship ecosystems.

As esports betting continues to expand responsibly in non-US markets, partnerships that elevate data standards contribute to long-term credibility and sustainability. This agreement underscores a trend toward professionalization, where specialized providers collaborate with technology leaders to deliver scalable, high-integrity solutions. Operators are expected to leverage the enhanced data ecosystem for more sophisticated products, ultimately benefiting player engagement and market liquidity in 2026 and beyond.

Sources: Kambi Group Official Announcement