BETBY Claims Esports Supplier Award at SBC Lisbon

BETBY has secured the Esports Supplier of the Year accolade at the SBC Summit Lisbon 2025, underscoring its leadership in delivering advanced sportsbook solutions tailored to the burgeoning esports betting sector. The award, presented on September 23, highlights BETBY's innovations in odds management, live data feeds, and AI-driven risk tools, which have empowered operators to navigate the complexities of high-volume esports wagering. This recognition arrives amid sustained growth in global esports betting volumes, projected to exceed $2.8 billion in 2025, and signals strengthened confidence among industry stakeholders in technology that enhances market efficiency and player engagement.

• Innovation Edge for Operators: BETBY's award validates its suite of over 50 esports titles and 8,000 monthly betting markets, enabling faster settlement times and reduced latency in live betting scenarios.
• Regulatory Alignment: The win highlights compliance-focused tools that support responsible gambling standards across EU and Asian jurisdictions, enabling operators to meet evolving integrity requirements.
• Market Momentum: With esports betting turnover surpassing $10 billion for major titles like League of Legends and VALORANT in 2024, BETBY's solutions position suppliers to capitalize on a 12.6% CAGR through 2029.

The SBC Summit Lisbon, a premier gathering for iGaming professionals, drew over 4,000 attendees from 80 countries, focusing on regulatory trends and technological advancements in non-US markets, such as the UK, Brazil, and Southeast Asia. BETBY's victory in the esports category outshone competitors by demonstrating measurable impacts on operator performance, including a 30% increase in esports handle for integrated platforms over the past year. CEO Alik Sitnyakov attributed the success to "relentless investment in data accuracy and user-centric design," noting that the company's exclusive esports feed processes 500,000 events monthly, ensuring real-time odds that reflect in-game dynamics, such as map rotations in Counter-Strike 2 or dragon objectives in League of Legends.

This development carries broad implications for the esports betting ecosystem. For operators in regulated markets, such as the UK Gambling Commission-supervised environments or Brazil's Secretariat of Prizes and Betting, BETBY's tools facilitate seamless integration with official data partners, minimizing disputes over bet settlements—a common pain point in fast-paced esports events. The award also bolsters integrity efforts by incorporating anomaly detection algorithms that flag irregular betting patterns, aligning with Esports Integrity Commission (ESIC) guidelines without relying on US-centric models.

In Asia, where esports viewership hit 300 million in 2024, BETBY's expansion through partnerships like Satoshi Gaming Group equips crypto-first platforms with robust risk management, addressing volatility in high-stakes tournaments such as the Mobile Legends Professional League. Bettors benefit indirectly through more competitive odds and diverse markets, ranging from outright winners to prop bets on kill counts, which fosters deeper engagement. However, the focus remains on sustainable growth; as global regulations tighten—evident in Germany's 2021 State Treaty on Gambling—suppliers like BETBY must prioritize transparency to sustain trust.

Looking ahead, BETBY aims to further penetrate the market at events like SiGMA Europe in November 2025, where it plans to unveil enhanced AI for predictive modeling. This positions the company at the forefront of a sector where technology bridges competitive gaming and wagering, driving revenue while upholding ethical standards. For industry professionals, the award serves as a benchmark: in a landscape dominated by titles from Riot Games and Valve, suppliers that deliver verifiable value will shape the next wave of esports betting innovation.

Sources: Esports Insider, SBC Summit Lisbon 2025